License Compliance in times of uncertainty

While COVID-19 dwarfs the recent macro-economic risks by magnitude, we shall not forget that there will always be risks affecting your business. The US-China trade war, stagnating consumer demand in the developed world, a looming recession — these are a few of the concerns from CEOs and business executives when they consider the global economic outlook.

During an uncertain period or recession, companies face two deadly dynamics: higher stock and lower demand. This year, the pessimistic outlook to find a vaccine quickly to allow life to get back to normal, as well as political and social tensions, fuel the downward spiral and exemplify those risks.

Margin erosion leads to non-compliant behavior

Competitive pricing becomes a common strategy for many companies when faced with such dynamics. And this, in turn, often leads to price wars. Competing licensees will try to beat each other on price, and small margins become even more marginalized. A winner-takes-all mentality creates a zero-sum game for the parties involved, and some market participants will look for ways to lower their costs to maximize returns.

The risks are real as under-reporting, misreporting, or non-reporting of royalties appear as quick mechanisms to reduce BOMs and compete more effectively on price. And as your licensees engage in this price bidding, the costs are passing directly to you — the licensor — in the form of lower royalties.

Act now to avoid being left behind!

It might be tempting to give in to helplessness and blame everything on external factors. But the reality is that you can do a lot to mitigate some of those external risks, protect your businesses and employees, and safeguard, or even recover, much-needed cash to push your business forward.

Now is the time to set up a license compliance program to protect against some of those risks and to ensure you recover lost revenues, so you remain competitive. If you already do have a license compliance program in place, you are well-advised to do a health check on your program. Ask yourself the tough questions:

  • Are you set up correctly (geographical coverage)?
  • Do you have the right skill set on your team (languages and technical skills)?
  • Are you getting the best ROI on your compliance investments?

Consider how the execution of license compliance activities is changing and evolving in the post-COVID era. The times where your third-party providers were sending their staff around the world to visit licensees are over. What will become the new normal is a world of remote engagements. Surely, face to face visits will never disappear entirely, but remote audits will become more commonplace, so adapt your strategy now.

--

--

--

At Connor, we provide auditing and advisory solutions to ensure contract, license and royalty compliance, but we’re far from the typical accounting firm.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Regional Content is the Key to Success!

Who is Vincent Bithell, and What Roles did he Play in Different Companies?

90’s Hip Hop = 2017 Minority-Owned Startups

Rethink Retail| EP4| Part 2| Knowing Tagg Digital with Rohit Dhingra.

On The Road to Success, Karma Automotive Revs Its Customer Experience

“Butterball has, for the first time in its 60-plus-year history, had to largely wing it, as it…

What is the spirit animal of your business?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Connor Consulting

Connor Consulting

At Connor, we provide auditing and advisory solutions to ensure contract, license and royalty compliance, but we’re far from the typical accounting firm.

More from Medium

The Pink Elephant Paradox also called Ironic Process Theory

40 Inspiring Customer Satisfaction Quotes to Boost Employee Morale

Five lessons to change the global humanitarian sector

How to relieve stress?